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Carlsberg is one of the world's largest international brewing groups. The Group's products are sold in over 150 countries, with Carlsberg, Tuborg… Read More
Carlsberg is one of the world's largest international brewing groups. The Group's products are sold in over 150 countries, with Carlsberg, Tuborg and Baltika as the major brands. We worked with various agencies and a wide range of the Carlsberg products as shown in this project. Read Less
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Carlsberg Group
Beverages and thirst appeal

Carlsberg is one of the world's largest international brewing groups. The Group's products are sold in over 150 countries, with Carlsberg, Tuborg and Baltika as the major brands. We worked with various agencies and a wide range of the Carlsberg products as shown in this project.
This six pack Lime cut pack shot was made in Photoshop. There was only the box and one bottle used as images - the rest is pure Photoshop.

Retouch and Photoshop work: creamwork
Client: Brandsurface

Xide was a x-mas cider with tiny drinkable silver ingredients in the bottle. The big challenge of this shot was to capture the floating ingredients and keep the thirst appeal.

Retouch: creamwork
Client: Brandsurface
Before BEO* was launched as one of Carlsbergs new cider brands, these demo bottles were made for the test of the product. 

Photography and retouch: creamwork
Client: Brandsurface
Packshots of old Carls Jul cans was retouched to new style and more thirst appealing look.

Photography and retouch: creamwork
Client: Brandsurface

This Nestea bottle made from old pack shot and 2d flat illustrator file with the updated artwork.

Post production and retouch: creamwork
Client: Mccann

Packshot of Tuborg Julebryg manipulated from one format to another. A 1L can was photographed, retouched, cleaned and colorgrated - and finally manipulated to a 0,5L can.

Photography and retouch: creamwork
Client: Brandsurface

These Tuborg cans were made entirely by 2D Illustrator artwork. Even the thirst appeal was created in Photoshop.

3D effects and retouch: creamwork
Client: Brandsurface

This Carlsberg box special edition for the world cup 2010 was made entirely by Illustrator artwork manipulated and put together in Photoshop.

3D-effects, postproduction and retouch: creamwork
Client: KP2