Beverages and thirst appeal for Carlsberg Group

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Carlsberg Group
Beverages and thirst appeal

Carlsberg is one of the world's largest international brewing groups. The Group's products are sold in over 150 countries, with Carlsberg, Tuborg and Baltika as the major brands. We worked with various agencies and a wide range of the Carlsberg products as shown in this project.

This six pack Lime cut pack shot was made in Photoshop. There was only the box and one bottle used as images - the rest is pure Photoshop.

Retouch and Photoshop work: Niklas Blangsted
Client: Brandsurface

Xide was a x-mas cider with tiny drinkable silver ingredients in the bottle. The big challenge of this shot was to capture the floating ingredients and keep the thirst appeal.

Retouch: Niklas Blangsted
Client: Brandsurface

Before BEO* was launched as one of Carlsbergs new cider brands, these demo bottles were made for the test of the product.

Photography and retouch: Niklas Blangsted
Client: Brandsurface

Packshots of old Carls Jul cans was retouched to new style and more thirst appealing look.

Photography and retouch: Niklas Blangsted
Client: Brandsurface

This Nestea bottle made from old pack shot and 2d flat illustrator file with the updated artwork.

Post production and retouch: Niklas Blangsted
Client: Mccann

Packshot of Tuborg Julebryg manipulated from one format to another. A 1L can was photographed, retouched, cleaned and colorgrated - and finally manipulated to a 0,5L can.

Photography and retouch: Niklas Blangsted
Client: Brandsurface