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Internal document to communicate the Betclic's core brand values to all employees and associates. They also asked me to develop and write a set o… Read More
Internal document to communicate the Betclic's core brand values to all employees and associates. They also asked me to develop and write a set of clear graphic guidelines for both the internal BetClic design teams and the range of external agencies and designers the company works with. The book was produced in a limited run of 1000 copies and features a silk laminated cover with a debossed BetClic logo and a transparent foil stamp. Read Less
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I designed this internal document for Betclic to communicate the company's core brand values to all employees and associates. They also asked me to develop and write a set of clear graphic guidelines for both the internal Betclic design teams and the range of external agencies and designers the company works with.

The book was produced in a limited run of 1000 copies and features a silk laminated cover with a debossed Betclic logo and a transparent foil stamp.