Betclic Brand Manual

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  • I designed this internal document for Betclic to communicate the company's core brand values to all employees and associates. They also asked me to develop and write a set of clear graphic guidelines for both the internal Betclic design teams and the range of external agencies and designers the company works with.

    The book was produced in a limited run of 1000 copies and features a silk laminated cover with a debossed Betclic logo and a transparent foil stamp.