Best Buy in 3D
A competitor was inching into Best Buy's territory in Philly. They wanted to have an undeniable presence that kept them in front of the pack. We created a 3D experience in the Philadelphia Inquirer around the new 3DTV's that they carry. In addition, this was around the FIFA World Cup soccer tourney. Newspaper came with 3D glasses and the ads really came to life. Online advertising was also done in the local market.