Best Buy Theater // Experience Design NYC // Splice

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  • BEST BUY THEATER
    EXPERIENCE DESIGN FOR TIMES SQUARE NYC // Initial Design Boards
  • Since it's debut of last year, the Best Buy Theater in Times Square has hosted some of the most exclusive entertainment and launch events in NYC. From the only U.S. live performance by Linkin Park to the global launch of HALO's Reach to the introduction of Casio's TRYX Camera from Tokyo, the theater has become a key venue for promoting and experiencing entertainment, gaming and electronic brands.
     
    To promote before, during and after these events, we have continued our collaboration with Best Buy to produce massive, exterior 85 ft. x 10 ft. electronic signage displays as well as various, interior, multi-screen displays with unique animated and live action content.