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About

Spanish retail communication signage for Best Buy stores in Mexico.
Published:
Company:
Best Buy - Mexico
     
Project:
In-store way finding communications.
     
Purpose:
Create way-finding icons for use in Best Buy’s first Mexico store.
     
Solution:
A universally-relevant, cross-cultural icon system for in-store way-finding.
     
Outcome:
Mexico store communication system efficiencies resulted in a subsequent system
roll-out across Mexico and into Turkey and China.