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An ad campaign for Australian juice company, Berri. I was commissioned to create 20 illustrations which have been used to cover 300 media spaces … Read More
An ad campaign for Australian juice company, Berri. I was commissioned to create 20 illustrations which have been used to cover 300 media spaces throughout train stations in Melbourne and Sydney, like an extreme public art exhibition! Read Less
Published:
'Berri Creations' Ad Campaign In-Situ
Another Refreshing Creation
This series of photos is from an Australian advertising campaign we've been working on with AJF Partnership for a new range of fruit juice blends aimed at Gen Y (18-24 year olds) called 'Berri Creations'. The tagline for the new product is 'Another Refreshing Creation' which was also my brief, to design and illustrate 20 refreshing creations. The artwork took over every media space situated within major train stations in Melbourne and Sydney, as well as taking over the streets of Adelaide, Perth and Brisbane. We would like to especially credit the campaign's art directors George Freckleton and Viv GIbson.

To view the artwork click here! The photos here are from Melbourne's Flinders St Station, stay tuned for more photos from Town Hall Station in Sydney!