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About

About

Brief: We needed to develop a campaign that would communicate the product’s benefits in the most insightful way possible. Key objectives: To fin… Read More
Brief: We needed to develop a campaign that would communicate the product’s benefits in the most insightful way possible. Key objectives: To find a visually attractive and fun communication that would speak to teenagers about a topic they would rather avoid. We took a classic medical encyclopedia illustration and mixed it with a more modern line of vector illustration with a vintage color palette, achieving a fresh graphic that aesthetically empowered the idea. We managed to develop an aesthetic that allowed us to communicate with teenagers in a clear and fun way regarding problems related to acne in a way that they found unaggressive and insightful, in order to help them relate to our product without dismissing the medical explanation. Read Less
Published:
Print / Outdoor / Postcards
 
Recognitions
•    El Sol de Iberoamérica 2013 / Gold in Newspaper & Magazines
•    El Sol de Iberoamérica 2013 / Gold in Newspaper & Magazines
•    El Sol de Iberoamérica 2013 / Gold in Newspaper & Magazines
•    El Sol de Iberoamérica 2013 / Silver in Outdoor
•    El Sol de Iberoamérica 2013 / Silver in Outdoor
•    El Sol de Iberoamérica 2013 / Silver in Outdoor
•    Ojo de Iberoamérica Festival 2012 / Silver in Print
•    Ojo de Iberoamérica Festival 2012 / Bronze in Postcards 
•    Lurzer´s Archieve Selection 2013
•    Selection Best Of Ogilvy World Wide Network 2013
•    Festival de Antigua 2013 / Gold Award in Press
•    Festival de Antigua 2013 / Silver Award in Press
•    Festival de Antigua 2013 / Bronze Award in Press
•    Festival de Antigua 2013 / Bronze Award in Outdoor
 
 
Credits
Agency: Ogilvy & Mather Colombia
Client: Galderma
Product: Benzac AC 
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada 
Creative Directors: Mauricio Guerrero / Diego Cárdenas
Copywriter: Julián Gutiérrez 
Art Directors: Daniel Mora / Andrés López / John Chacón 
Illustrators: Daniel Mora / Diego Cárdenas