- Client | Benfica TV, SLB Sport Lisboa e Benfica - Television, Portugal
Agency | Bloom Graphics
Art direction | Alexandre Ferrada
- Starting with logo, break is parts to transmite the move and force off sports.
- Ident | broken glass - parts from logo, based in in the expression " All in one" (referes to Sport Lisboa e benfica, campaign " De todos, um")The diferent parts represent the most important sports in the club Benfica.
- Exploring textures representative of the sports in PUB
- Pack promo Grass texture from footbal field
- Ident test example with particules that reforce the movement
- Open pack promo with image
- Other studies for packs