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Campaign identity for a perfume range by Benetton. The visuals formed an extension of the packaging – the act of spraying as a form of asserting … Read More
Campaign identity for a perfume range by Benetton. The visuals formed an extension of the packaging – the act of spraying as a form of asserting identity and the individual making a statement. The core concept was to deface the advertisement through sprayed grafitti, destroying the communication whilst simultaneously expressing exactly what the perfume represents. Read Less
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