An agressive Bussines Plan. A huge market opportunitty. This two elements can make things easier tho the Branding team, but can also put some extra pression over the project. A hair salon with an unique selling proposition: Your Natural Transformation. To represent this concept and also illustrate the brand expertise over brazilian hair we used a symbol that illustrates different types of hair. However, the symbol has other meanings like brazilian sensuality and the happiness of our people.