Bella Typeface

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  • This set of 3 display typefaces was created for Bella Italia restaurant in London.
    The letterforms can be used as their own or alongside photography and illustration.
    The main focus was to bring a personal warmth and playfulness to the brand’s personality,
    reflecting the casual and friendly atmosphere of the space.
    By adding this style of typography, the visual communication becomes more flexible
    and creates a unique identity on the market.
    There are three core font styles that create BELLA HAND:
    Bella Hand Decorative, Bella Hand Outline and Bella Hand Simple.
    Creative Direction  Will Shepherd
    Agency  McCann London