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Packaging redesign for Easton-Bell sports with a marketing focus on sustainability.
Published:
Redesign of Easton-Bell sports packaging in order to emphasize the company's environmentalism efforts and to increase brand equity through proprietary packaging features.
 
Production Notes:
• 4-Color Process on Neenah Environment paper
• Hangers and fasteners made from reporposed bike tire tread
• In-store display constructed from reclaimed pallet wood
 
Water bottle prototype constructed with high-density foam
 
Production version will be injection molded 100% post-consumer plastic