Bell Helmets Eco Packaging

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  • Redesign of Easton-Bell sports packaging in order to emphasize the company's environmentalism efforts and to increase brand equity through proprietary packaging features.
    Production Notes:
    • 4-Color Process on Neenah Environment paper
    • Hangers and fasteners made from reporposed bike tire tread
    • In-store display constructed from reclaimed pallet wood
  • Water bottle prototype constructed with high-density foam
    Production version will be injection molded 100% post-consumer plastic