To create packaging for a premium Belgium beer.
I chose the name Beliebig because in German in means as many as you want, and it easy to read as well, “Be-lie-big”. As it is a premium beer, I added little golden triangles on the brand. I wanted to differentiate it from Hoegarden, Leffe and Duvel, and used an angular typeface for the brand name and san serifs for the body text.
As it is a premium beer, I added little touches of gold and emboss on the logo.
Illustrated and layout and flat-pick were done on Illustrator.
Branding & Packaging.