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About

a beer branding and packaging project
Published:
Brief
To create packaging for a premium Belgium beer.

Rational
I chose the name Beliebig because in German in means as many as you want, and it easy to read as well, “Be-lie-big”. As it is a premium beer, I added little golden triangles on the brand. I wanted to differentiate it from Hoegarden, Leffe and Duvel, and used an angular typeface for the brand name and san serifs for the body text.
As it is a premium beer, I added little touches of gold and emboss on the logo.
Illustrated and layout and flat-pick were done on Illustrator.

Type
Branding & Packaging.

Photography 
Kevin Leong.