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Press Advertising: Beijing Sports Radio is China’s premier sports radio station. They want to increase their audience by making the public aware … Read More
Press Advertising: Beijing Sports Radio is China’s premier sports radio station. They want to increase their audience by making the public aware that they can listen to live commentary of the world’s biggest sporting events on Beijing Sports Radio. People speak many different languages in Beijing, so we needed to create a simple, visually impactful message that anyone can understand. Speech bubbles are the universal symbol for talking, so we changed each sporting visual slightly so that all the sporting action takes place inside what appears to be a speech bubble. Read Less
Published:
Basketball
Tennis
Boxing
Adfest 2013, 1 Bronze(Outdoor)
Kam Fan 2012, 1 Silver, 2 Bronze, 2 Merit
Spikes Asia 2012, 2 Bronzes for Campaign(Posters/Print)
Busan Ad Stars 2012, 2 Crystals from 14 Finalists
One Show 2012, 2 Merits(Magazine)
Adsoftheworld 2012, Gold(Best Print)
D&AD 2012, Longlisted For Outdoor Advertising Posters Campaign
Best Print Of The Week By Best Ads, 8th Feb 2012
Best of Ogilvy Asia Pacific 2012