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About

Max Factor is a brand that began as a Hollywood stage make-up product. It can in Max Factors words, “transform an ordinary woman into an amazing … Read More
Max Factor is a brand that began as a Hollywood stage make-up product. It can in Max Factors words, “transform an ordinary woman into an amazing superstar.” I wanted to create an identity that represented a woman and her freedom. I did this using the logo ”m” long with wavy lines and a color that resembles natural skin. I rebranded this product as a way to “Brings out the real you”, I want women to be themselves and show their own personality. The logo “m” symbolizes more freedom and I used wavy lines to . Natural skin color can represent more natural and personality impression. Read Less
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OBJECTIVE_
Select a dead, dying or defunct brand which has benefit and potential to rebrand it. Research the history
and find the roots of the brand, and recreate the new identity, visual brand standard and brand extension. 
 
APPROACH_
Max Factor is a brand has began from a Hollywood stage make up product. transform ordinary women to an amazing superstar. I rebrand this product as another way which is “Brings out the real you”, I want women can do herself and show her own personality. Logo m becomes more freedom with the lines come out. Netural skin color can represent more natural and personality impression.