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About

About

Print and Poster campaign for an Afrikaans newspaper.
Published:
Beeld is one of South Africa's biggest Afrikaans daily newspapers.

Beeld's readership was dwindling and we did the following campaign to rekindle a love for the tactile nature of a newspaper and the way it delivers news. We were also asked to highlight very specific offerings within the newspaper.

"News"
"The décor section"
"The gardening section"
 TRANSLATION:
 
The line has two meanings in Afrikaans: "Get your world in focus" as well as "Find your world inside the pages of Beeld"