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Print and Poster campaign for an Afrikaans newspaper.
Beeld is one of South Africa's biggest Afrikaans daily newspapers.

Beeld's readership was dwindling and we did the following campaign to rekindle a love for the tactile nature of a newspaper and the way it delivers news. We were also asked to highlight very specific offerings within the newspaper.

"The décor section"
"The gardening section"
The line has two meanings in Afrikaans: "Get your world in focus" as well as "Find your world inside the pages of Beeld"