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Challenge: To create a name and package design for a new alcohol-free energy drink targeted at a young demographic with low income (core – young… Read More
Challenge: To create a name and package design for a new alcohol-free energy drink targeted at a young demographic with low income (core – young men 18-25 y.o.) Idea/Solution: During the creative process the name Bee Jet was born. It has a definitive buzzing sound to it and creates a bright and sharp image of a flying bee. Another aspect of this name is its call to action – be reactive. Label design also utilizes the image of a bee. Its silhouette with wings wide spread communicates the feeling of air vibration around a rocket engine during launch. Massive fonts, metallized film – all design aspects are aimed at communicating with the target audience. Results: The new energy drink turned out to be bright, interesting and manly. Bee Jet is sold in supermarkets and is easily identifiable on the shelf. It is becoming more and more popular among young people. Read Less
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