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"MOME 12" is a student project. The task was to create a layout for at least twelve pages with the title "Twelve steps to MOME" (MOME being Mohol… Read More
"MOME 12" is a student project. The task was to create a layout for at least twelve pages with the title "Twelve steps to MOME" (MOME being Moholy-Nagy University of Art and Design Budapest). My idea was to take this title very non-literally, so I decided to design a mock-manual for becoming an artist. The 12 steps are the life-events and decisions that are necessary for becoming an artist. Writing the text on my own gave me unique opportunity to controll the content and experimenting with text-and-typography relations. It was not the kind of topic that I felt comfortable writing about in a serious way, so I decided to use a light tone. My goal was to create a mock-tutorial, a do-it-yourself manual. Additional to my text I also quoted famous artists - both their words and their iconic photos. I used them in a way very different from their original context, so a double-edgedness, a second layer of meaning appears. My intension with using well-known photos of great artists as illustrations was to create a sense of absurdity that goes well with the text. Akik elolvasnák, kérem jelezzék üzenetben, szívesen rendelkezésükre bocsátom :) Read Less
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"MOME 12" is a student project. The task was to create a layout for at least twelve pages with the title "Twelve steps to MOME" (MOME being Moholy-Nagy University of Art and Design Budapest). My idea was to take this title very non-literally, so I decided to design a mock-manual for becoming an artist. The 12 steps are the life-events and decisions that are necessary for becoming an artist. Writing the text on my own gave me unique opportunity to controll the content and experimenting with text-and-typography relations. 
 
It was not the kind of topic that I felt comfortable writing about in a serious way, so I decided to use a light tone. My goal was to create a mock-tutorial, a do-it-yourself manual. Additional to my text I also quoted famous artists - both their words and their iconic photos. I used them in a way very different from their original context, so a double-edgedness, a second layer of meaning appears. My intension with using well-known photos of great artists as illustrations was to create a sense of absurdity that goes well with the text.
 
Akik elolvasnák, kérem jelezzék üzenetben, szívesen rendelkezésükre bocsátom :) 
Chapter 1. Figure 2. Motivation.
Figure 23. Obstacles, goals and the road - their size and their evil illusions.
Figure 16. Composition variations for men & burden.
Figure 18. To think outside of the box. Difficulties of categorisations.
Infographic presentation of the chapters, showing in which period a crucial life-event must/should/can occur so the artist's life is complete.
Chapter 1. Time of the Kindergarten. Original photo: Erdélyi Miklós; Time-travel II.
In Chapter 2. Paul Klee's masterpieces.
Chapter 3. Portraits of the old and young Gabriel García Márquez.
Chapter 7.  Artist's school of Budapest.
Chapter 2. Competitions for fame. Photo and (sort-of) portrait of Eadweard Muybridge.
Thank You for Watching!