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About

About

A case study entailing the issue of Americans who never step outside the border of the United States
Published:
Becoming Borderless
Case Study | Encouraging Americans to reach internationally
This case study was a semester long project that entailed deep research on how to effectively encourage Americans to travel and explore abroad. This interest was brought about by the astonishing number of Americans that do not hold a passport in our country. By breaking down what aspects the target audience would respond to, I designed a campaign in the form of a poster and magazine to appeal to them and get the message across. 
 Poster 
Magazine layouts