Becks by Nature

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  • 100 kilograms of live moss were shaped into graphic elements that symbolize
    Beck’s brand ingredients - young, free, open-minded, innovative and trend-setting,
    and then installed consecutively on a 5x9m OOH, thus gradually forming
    a shape of a bottle and delivering the message.
  • Advertising AgencyLowe Swing Communications, Bulgaria
    Art Director: Stefan Chinov
    Copywriter: Emanuela Chahinian
    Illustrator: Stefan Chinov