- 100 kilograms of live moss were shaped into graphic elements that symbolizeBeck’s brand ingredients - young, free, open-minded, innovative and trend-setting,and then installed consecutively on a 5x9m OOH, thus gradually forminga shape of a bottle and delivering the message.
- Advertising Agency: Lowe Swing Communications, Bulgaria
Art Director: Stefan Chinov
Copywriter: Emanuela Chahinian
Illustrator: Stefan Chinov