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About

About

Design and art direction for the first big size all green and nature friendly billboard for Beck's beer.
Published:
100 kilograms of live moss were shaped into graphic elements that symbolize
Beck’s brand ingredients - young, free, open-minded, innovative and trend-setting,
and then installed consecutively on a 5x9m OOH, thus gradually forming
a shape of a bottle and delivering the message.
Advertising AgencyLowe Swing Communications, Bulgaria
Art Director: Stefan Chinov
Copywriter: Emanuela Chahinian
Illustrator: Stefan Chinov