Because It's Hockey

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  • “Because It’s Hockey” is a print ad campaign that I created based on the National Hockey League’s playoff ad campaign, “Because It’s The Cup.” These ads are meant to showcase hockey as a superior sport, one that is both brutally physical but also infinitely graceful and inspiring. Each of the six divisions are represented in the ads. The campaign became quite popular in the hockey community after it was featured on Yahoo!’s “Puck Daddy” in October of 2012, garnering over 24,000 views in one day.
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