Add to Collection
About

About

The client approached us with a start-up idea to import and distribute contemporary Hijabs. She got her friend to sketch out the kind of logo she… Read More
The client approached us with a start-up idea to import and distribute contemporary Hijabs. She got her friend to sketch out the kind of logo she was looking for and sent it to us for interpretation. The brand was based on Muslim culture but targeted at both Muslim and non-Muslim ladies. Read Less
Published:
The client approached us with a start-up idea to import and distribute contemporary Hijabs. She got her friend to sketch out the kind of logo she was looking for and sent it to us for interpretation. 

The brand was based on Muslim culture but targeted at both Muslim and non-Muslim ladies.
Logo sketch from Client.
 
Research
We did research on the hijab market around the world and found out that the traditionally Muslim dress has come full circle and is now a refined accessory available to all women of all cultures and walks of life. 
 
Pantones
The client needed a color scheme that represented the Hijab's native culure as well as expressed femininity. We settled on two complements: 
 
1. GREEN A color with deep rooted significance in Islamic Culture.
2. MAGENTA. A light shade of Magenta (Pink) which represents femininity and is the complement of the green.
Concept One
Concept Two
Concept Three
Approved