Beautiful Misbirths

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  • Beautiful misbirths.
     
    Sometimes, you find ideas that light a fire in your gut, and then it follows
    the freeziest icing touch in your balls when these ideas end up dead in a ppt.
     
    Unfortunately, it happens more thant we'd wished to, so we want to share ideas
    we've left behind us during this year. Work interrupted.
     
    __
  • Openbank.
    We work for a digital bank that nobody knows it. 
    Really, even some of its clients don't know it belongs to one
    of the biggest bank groups in the world: Banco Santander.
     
    This was the perfect opportunity to say something different
    that comes straight to its DNA. This is the bank that says something
    honest to you. This is the one that doesn't interrupt your life.
    __
     
    Concept video.
  • Commercial: pool
  • Digital approach.
    As nobody wants to spend a minute reading about
    bank products in the real life, we thinked of Vine to explain
    bank products in 6 seconds. Here comes some tests.
  • Print & Outdoor.
     
  • Corporate social responsibility.
    organization, we wanted to improve our environment
    within the campaign concept. For instance, a wheelchair ramp
  • __
    Affinity Petcare.
    Pet food ain't fancy, but it feeds one of the best relationships 
    you can possibly have (hopefully, not the best).
     
    So when we entered a pitch for Affinity's flagship website,
    we put our focus on relationships, not food.
     
    As it is true that the more time you live with your pet the more you look alike,
    our web was conceived to relate with you like you do with your pet.
    Oh, and it was responsive for all your devices.
     
    Concept video.
  • Microsite.
  • __
     
    Iberia Airlines.
    We collaborated with Publicis Spain for the Iberia pitch.
    Basically, we grounded the brand concept of these guys digitally, 
    which was: "thrilled for flying".
     
    These are digital ideas to add thrilling through social media.
  • Thrilled for a gig.
    The Spotify app that listens to your music bands
    and offers you tickets to listen them live.
  • Thrilled to meet you.
    A special promotion that gives you great discounts to meet
    a Facebook friend living on an Iberia destination.
  • Accelerometer display for tablets.
    The best way we found to incite your thrills for flying
    was to invite you looking at the sky. Once you look down again,
    we showed you our best offers. The mockup ran pretty well on iPad, actually.
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