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The IGFM takes a stand against arms exports to rogue regimes. To draw attention to the fact that each year millions of people are killed by wea… Read More
The IGFM takes a stand against arms exports to rogue regimes. To draw attention to the fact that each year millions of people are killed by weapons assembled in and distributed by western countries, we produced a cinema ad. We used detail shots of an unspecified object combined with terms known from automotive commercials: „fascination“, „power“, „passion“, „efficiency“ and „acceleration“. In the end the viewer is in fact confronted with a top-selling product of the western world: a weapon. This way we portray people’s fascination with weapons and drastically display the ghastly fact that weapons are among the world’s top export goods. The film ends with IGFM's appeal to sign a petition to support its cause. Read Less
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CLIENT_IGFM
AGENCY_Serviceplan
CHIEF CREATIVE OFFICER_Alexander Schill
EXECUTIVE CREATIVE DIRECTOR_Christoph Everke, Alexander Nagel
ART DIRECTOR_Manuel Knill
COPYWRITER_Moritz Dornig
GRAPHIC DESIGN_Matthias Schuster
ACCOUNT_Michaela Krietsch
DIRECTOR REGIE_Oliver Würffell
CINEMATOGRAPHER_Jann Döppert
EDITOR_Vincent Urban
PRODUCER_Hakan Cirak, Max Penk
PRODUCTION_Mr. BOB FILMS
MUSIC_Mona Davis