Add to Collection
About

About

A self promo piece dedicated to Beaujolais Nouveau designed by Astos Dizainas McCann Erickson Lithuania. Packaging takes the surprising form of I… Read More
A self promo piece dedicated to Beaujolais Nouveau designed by Astos Dizainas McCann Erickson Lithuania. Packaging takes the surprising form of IV bags, intended to play on the concept of freshness, vitality and life-giving gifts. Read Less
Published:
 <<< Beaujolais Nouveau by AD McCann Erickson 2011 >>>


This year AD McCann Erickson Lithuania went through a lot of changes.
We decided to use the occasion of Beaujolais Nouveau to communicate the restart of the agency.

Beaujolais Nouveau is fresh wine. So we packed the wine as fresh blood of agency employees.
Blood bags were packed into coolers filled with ice and recipients were encouraged to visit a website svieziaskraujas.lt (freshblood.lt) to meet all the donors.

Creative director: Jonas Valatkevicius
Art director: Ernesta Vala
Copywriter: Audrius Puidokas
Designer: Karolis Zukas

and thank to all you guys who gave they fresh first blood ^_^