Beau Rivage Resort & Casino: Baggage Belt

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  • We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.
  • Role - Concept, Design, Retouching
    Agency - Masterminds
    Client - Beau Rivage Resort & Casino
    Award - Gold Obie 2009

    Work done while employed by Masterminds