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The BeatBox: Soma 2010 Compilation 7 objects were built, each representing an iconic piece of musical equipment from their era. The project star… Read More
The BeatBox: Soma 2010 Compilation 7 objects were built, each representing an iconic piece of musical equipment from their era. The project starts with a Reel to reel machine from the 70s and moves on to a Ghetto Blaster with tape, 12" Record and Technics Dex. Right up to a MP3 player (00s). The concept: was to take a trip and explore musical hardware from pop history, all cutting edge pieces of equipment in their time. Although now! a little dated. This low tech equipment inspired the world of cardboard boxes and hand-drawn lines that dose not take its self to seriously. Using materials like cardboard to represent the highly digital technology associated with Soma Records gave a tangible feel to their music. The plan is to stirrup a sense of nostalgia within the albums pages. Back up the fact that the label has been running for over 20 years and show how they have all been very ineffectual in pioneering underground dance music. Read Less
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THE BEAT BOX PROJECT FOR SOMA RECORDS
ARTWORK BY EWAN LECKIE http://www.ewanleckie.com/
DIRECTION BY my:creative http://www.thisismycreative.com/
FINAL PHOTOGRAPHY BY ROSS LENNOX http://www.rosslennoxphotography.co.uk/