The message of this campaign uses as a metaphor the hourglass. The phenomena mentioned tend over time to degrade the planet, with this assumption it is suggested that people may revert it, as a call to action or motivation to be ecologic.
"Like an hourglass, the "sands" of our planet are being vanished by time. With small acts, you can reverse it and help the world to go back as it was before."
Ecological Campaign Minimal Posters
Mupi ● Outdoor ● T-shirt