Modern “rug addicts” for a style conscious generation.
Offering bespoke flooring collections, Bazaar Velvet design luxurious rugs rich in quality and colour. The company saw an upcoming exhibition as an opportunity to reposition themselves and refresh their brand to attract new interest, shaking off any perceptions of a stuffy rug company. We extended the existing coat of arms identity by adding a bold, sans serif typeface, setting traditional against modern and uniting conservative tastes with forward thinking designs. Similarly, the brochure style selected emphasised the combination of a contemporary, design-led collection made using time-honoured methods. The unique and tactile character of the rugs warranted an unconventional sized brochure with foils and spot UV to add texture and depth to the front cover. Presenting a full-page image followed by thumbnails on solid colour backgrounds let the products take centre stage.