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The Ask Bayer wanted to advertise their innovative daily multivitamin, One-a-Day Fruiti-ssentials Gummies, a truly unique multivitamin that tast… Read More
The Ask Bayer wanted to advertise their innovative daily multivitamin, One-a-Day Fruiti-ssentials Gummies, a truly unique multivitamin that tastes exactly like a gummy candy instead of the medicinal pills that dominate the product category. The Answer ​For a product so unique, only a unique set of banner ads would do. Our answer was to create a banner ad that playfully mocks the endless legalese that dominates pharmaceutical ads, telling a long-winded, whimsical story that weaves key product benefits to nostalgia in a tongue-in-cheek way. And it all fit under the 40k standard banner limit, no less. Creative Team Executive Creative Director: Scott Pinkney Creative Director: Rene Rouleau Associate Creative Director: Richard Wesier Copywriter: Adam Kolubinski Art Director: Stuart Thursby Illustrator: Steven Noble Photographer: Daniel Ehrenworth Read Less
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The Ask
Bayer wanted to advertise their innovative daily multivitamin, One-a-Day Fruiti-ssentials Gummies, a truly unique multivitamin that tastes exactly like a gummy candy instead of the medicinal pills that dominate the product category.
 
The Answer
​For a product so unique, only a unique set of banner ads would do. Our answer was to create a banner ad that playfully mocks the endless legalese that dominates pharmaceutical ads, telling a long-winded, whimsical story that weaves key product benefits to nostalgia in a tongue-in-cheek way.
And it all fit under the 40k standard banner limit, no less.
 
Creative Team
Executive Creative Director: Scott Pinkney
Creative Director: Rene Rouleau
Associate Creative Director: Richard Wesier
Copywriter: Adam Kolubinski
Art Director: Stuart Thursby
Illustrator: Steven Noble
Photographer: Daniel Ehrenworth