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Brief: Bawbags is an underwear producer whose products are mainly worn by skaters, snowboarders, bladers and BMX riders. As part of their marketi… Read More
Brief: Bawbags is an underwear producer whose products are mainly worn by skaters, snowboarders, bladers and BMX riders. As part of their marketing plan, they were seeking an advertising campaign that would increase sales in the run-up to Christmas. The requirement was to get Bawbags on the shopping list. Creative approach: The 12 dares of Chrismas - have a day by day Jackass-ish daredevil challenge on the Bawbags website, asking users to record and then upload their recorded feats, with a chance of winning various prizes. Read Less
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