A small production company specializing in aerial photography needed a simple and stylish logo animation to compliment their demo reels and advertising. Both the budget and timeline were extremely tight but when the magic words were spoken- "artistic freedom" - I was sold.
They provided me with the original logo image - a winged stick figure - and left the logo reveal up to me. Almost immediately, I was adamant about integrating their unique profession into the reveal. I've always loved the look of the rotor-wash that occurs underneath helicopters as they skim close to the ground. Well, what if the rotor wash was the cause for the logo reveal?
That sounded crazy enough to try!