Under a tight deadline and even tighter budget, our client, a local barefoot running manufacturer, charged us with creating a brand identity and integrated packaging solution for their shoes. Since the product itself was very simple and minimalist, we thought the packaging should reflect that.
We created numerous packaging concepts utilizing the least amount of materials as possible while still being able to stand out on the shelf and solicit curiosity. I believe these solutions effectively communicate the personality and simplicity of the brand while allowing the consumer to touch and feel the product.
These renderings were initial packaging concepts for a client of DeOlivera Twigg Garfias Creative.