Bare Essentials | One Breasted Mannequin

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  • Bare Essentials | One Breasted Mannequin
    How do you promote breast cancer awareness in the very conservative society of the United Arab Emirates where even talking about breasts is still considered a taboo?This idea created tremendous hype and coverage in newspapers, magazines and blogs.
    It gained 1,937,337 media impressions and more than US $100,000 worth of free media space.  It's in the Top 50 world's most awarded campaigns (2009) according to The Big Won.