Local organizer Kevin Lawver picked Focus Lab to lead the branding and art direction for Savannah’s first Barcamp event. Our job was to create an identity for the conference that was reflective of its location and intriguing to prospective attendees.
To create a visual representation of this unique event, we intentionally chose avoid the cliche landmarks often used to represent Savannah. Instead, we went with a unique, historic element- a steam engine- that is representative of both Savannah’s local history, and the very nature of the conference itself. The concepts of forward motion and the transportation of knowledge and ideas is embedded in the elements. We complemented the mark with an aged color palette and a strategic collection of vintage typeface options to more deeply represent Savannah’s historic identity. Read the step by step breakdown on our blog.