Students love going out and having a good time, but all that comes at a cost. They dread checking their bank account balance the next day.
Bank of Melbourne wanted to connect with uni students during Orientation Week, so we created an ATM just for them. The UNI ATM made it fun for students to check their account and ensured they left with a smile instead the usual frown at their bank statement. Rather than the shock of their bank balance, we surprised students with gifts written onto their balance receipts to help their studies.