Bank of America Financial Services (Security Pacific) Consumer Loan product line series received a new complete set of marketing materials conceptually entitling the program “Personal Best”.
The creative theme of the design approach to this series was to contrast the bold colored computer illustrated graphics of “Welcome Home” Home Equity product line series with a more nostalgic hand rendered 1950’s graphic style illustration.
The use of a softer more pastel color palette enhances the design. Three rack brochures extend the program series giving individual attention to each of the three products offered.
Additionally, five direct mail pieces were created for each product to market the program to the customer.