Add to Collection
About

About

Branding for Tourism of ‘Calcutta’, now ‘Kolkata’, a city on the eastern side of India. Artists and intellectuals throng this historic place also… Read More
Branding for Tourism of ‘Calcutta’, now ‘Kolkata’, a city on the eastern side of India. Artists and intellectuals throng this historic place also known for its love for football and food. The typographic approach of the brand combined ‘English’ and ‘Bengali’ the vernacular language to appeal to both locals and foreigners. Applications included maps, brochures and wayfinding to vehicles and installations. This project was part of my Masters at Swinburne University. Read Less
Published:
BANGLA CULTURE
 
Branding for Tourism of  ‘Calcutta’, now ‘Kolkata’, a city on the eastern side of India.
Artists and intellectuals throng this historic place also known for its love for football and food.
 
The typographic approach of the brand combined ‘English’ and ‘Bengali’ the vernacular language, to appeal to
both locals and foreigners. Applications included maps, brochures and wayfinding to vehicles and installations.
This was part of my Masters project at Swinburne University, Australia.