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Blood donation campaign I created with Oriol Catsellar for the "Banc de sang i teixits" - the blood banc of Catalunya. The key message was that … Read More
Blood donation campaign I created with Oriol Catsellar for the "Banc de sang i teixits" - the blood banc of Catalunya. The key message was that blood can't be produced, so we played with visuals simulating blood as a product of mass production using notorious products of mass consumption like Heinz Ketchup and Campbells Tomato Soup. These objetcs were located in their natural ambiance like McDonalds or Kentucky Fried Chicken, carrying a message on their back label animating the people to go donate blood. Read Less
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Blood donation campaign

Blood donation campaign I created with Alexander Schmidt for the "Banc de sang i teixits" - the blood banc of Catalunya.

The key message was that blood can't be produced, so we played with visuals simulating blood as a product of mass production using notorious products of mass consumption like Heinz Ketchup and Campbells Tomato Soup.

These objetcs were located in their natural ambiance like McDonalds or Kentucky Fried Chicken, carrying a message on their back label animating the people to go donate blood.