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Spring 2014 laydown photography for outlet division of Banana Republic
Banana Republic Factory Store
Value Channel for the Premium Fashion Brand, San Francisco CA
Also part of the overall rebrand of the outlet channel for premium fashion retailer Banana Republic, I worked to refine and elevate the various laydown photography for the outlet channel. Shot in various studios in San Francisco, this imagery set a new standard for Banana's value channel in terms of photo quality and styling, and was featured in the season's direct mail, look books and digital avenues.