Banana Republic Factory Store: Spring Laydowns

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  • Banana Republic Factory Store
    Value Channel for the Premium Fashion Brand, San Francisco CA
  • Also part of the overall rebrand of the outlet channel for¬†premium fashion retailer Banana Republic, I worked to refine and elevate the various laydown photography for the outlet channel. Shot in various studios in San Francisco, this imagery set a new standard for Banana's value channel in terms of photo quality and styling, and was featured in the season's direct mail, look books and digital avenues.¬†