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This design brings the focus of Balzac’s retail packaging back to their superior product: artisanal coffee.
Published:
Balzac's Coffee Roasters
Brand & Packaging Design. Hand Lettering.

This design brings the focus of Balzac’s packaging back to their superior product: artisanal coffee. As the oldest micro-roaster in the region, it was important to reflect their commitment to crafting their unique product. The choice of Kraft paper bag and 1 colour printing reinforce the handmade aspects of the product.

The new coffee bag design highlights the brand redesign utilizing the new brand marks, type styles, and aesthetic. The brightly coloured sticker label indicates the different blends and their identifying information.