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A whole museum branded from head to toe based on the extraordinary life of the circus. The outcomes include the museum's typeface, its editorial … Read More
A whole museum branded from head to toe based on the extraordinary life of the circus. The outcomes include the museum's typeface, its editorial style, and all designs to bring its concept to life. The Circus is a spectacular, magical experience for everyone. A breathtaking parade of extraordinary performers and over the top acts. Ballyhoo is defined by the dictionary as hype or exaggerated publicity, and was used in circus slang to describe the formation of a figure-8 spotlight to attract the audience’s attention before the beginning of a show. A whole museum was designed aiming to offer each visitor a unique and unforgettable taste of what circus life is really like. Read Less
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PROJECT OVERVIEW
The Circus is a spectacular, magical experience for everyone.  A breathtaking parade of extraordinary performers and over the top acts.  Ballyhoo is defined by the dictionary as hype or exaggerated publicity, and was used
in circus slang to describe the formation of a figure-8 spotlight to attract the audience’s attention before the beginning of a show.  A whole museum was designed aiming to offer each visitor a unique and unforgettable taste of what circus life is really like.
 
 
TYPEFACE INSPIRATION:
Six Letter forms - Six circus performances
Each letter that forms the identity of the museum is inspired by a different circus act. Following the form
and movement of the performers' body, Ballyhoo Display was born as the museum's own typeface.


THE CIRCUS EXPERIENCE - A UNIQUE APPROACH

The Museum guide and leaflet aid the audience to navigate through the whole experience. Being allocated
a performer's name and 'identity' each visitor has the opportunity to explore the rich history and performances
of the museum by taking part in it, thus making the visit more interactive and easier to digest.
 
Note: I do not own any of the original photographs.