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Published:
Bali Hai: Hawaiian Food Market Branding
Brading, 2012
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The project brief is to brand a Hawaiian food market named Bali Hai. Essential
idea of the branding is to create a tangible and easy-to-access Hawaiian place in New York City that offers introductory mood of exotic Tiki culture to newcomers.
It is achieved by creating playful, vibrant and authentic environment with bright Hawaiian colors and patterns of traiditional Tiki masks incorporated throughout. The project starts with stationary pakcage and go further into food and drink packages as well as shopping bag.