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It's a school project I've done in Package Graphic2. The assignment was creating a business and designing brand identity. I choose bakery and nam… Read More
It's a school project I've done in Package Graphic2. The assignment was creating a business and designing brand identity. I choose bakery and named it "Baker's Lab". The main idea is the importance of science such as precise measurement, chemistry reactions to bake a good bread. Therefore, I incorporated flask with A of BAKER, had smaller "S" be aligned with the top line so that it looks like a chemistry element. Read Less
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Baker's Lab
Artisan Bakery
The Challenge:
The Process
: Baker s Lab is an artisan bakery based on moleculargastronomy. They bake breads according to scientific methods, such as precisemeasurement, chemical reactions, the right temperature, and the time needed tobake a good bread. Also Baker s Lab explores gastronomical flavoursand shapes complying with science. To convey the main concept, I incorporated aflask with the “A” in BAKER, and aligned the smaller “S” with the top line sothat it looks like a chemical element. Yellow, black, and white are the maincolor palette. The yolk yellow gives a warm and yummy touch to the system.
This is a take away menu design. I created it as periodic table so that fit into the whole brand identity.