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The brief was to develop a series of gift packages for the new Baileys Flavours range. Our approach was to create a pack that was more refreshing and contemporary than existing Baileys gift packs. 
White was used for freshness and standout whilst also 
providing the ideal background for the ice images. The stacked ice blocks also show subtle serving suggestions.
 The fine lines on the pack sides shows the concept of the Baileys flowing over the ice whilst it also links up around the pack to provide great brand blocking through correct stacking on shelf.