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My answer to a YCN 2013 brief for Bacardi.
The Brief
Help BACARDI reconnect with 18-24 year old guys in the bar environment.
The Outcome
A new BACARDI cocktail campaign had been made to encourage 18-24 year old males want to drink BACARDI in a bar environment. These are 'Super' Cocktails, which are all superhero themed in name and in colour. Other supporting promotional material includes; a mobile application, booklet, bar runner and poster.
The booklet is designed to business card measurements so it is handy to carry round and can fit in your wallet so you can show a bar tender what drink you would like.