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This is a YCN Competition Entry. The company Who set the brief was Bacardi. TASK Bacardi asked us to develop an idea that would encourage 18-25 … Read More
This is a YCN Competition Entry. The company Who set the brief was Bacardi. TASK Bacardi asked us to develop an idea that would encourage 18-25 year old males to drink Bacardi. I decided to try and create a bottled drink that would be fun for men to drink and at the same time look masculine. So I decided to take the most feminine product that Bacardi has(which after research I concluded was a Bacardi Breezer) and give it a male equivalent. SOLUTION The drink I then invented I called a Bacardi STRAWPEDO. Strawpedo is a technique where you place the bottom half of a bendy straw inside a glass bottle, then grip the top half of the straw along with the neck of the bottle and drink. Doing this removes the suction created between your lips and the glass bottle when you try to drink from the bottle. This also allows you to drink the contents of the bottle in under 5 seconds, and many men aged 18 – 25 in bars and clubs often buy a round and race each other to see who can Strawpedo the fastest. The straw will be attached to the back of the bottle with a rubber like adhesive similar to the glue you would find on juice boxes, but a stronger type so that straws don’t fall off when stored in a fridge due to condensation. Also the straw can easily be removed, if the person drinking the beverage does not want to Strawpedo. The bottle has been designed to look like a solider, this is because not only are soldiers seen as masculine but the bottle design also ties into the name of the drink…STRAWPEDO which comes from the word TROPEDO. On the straw packet is a picture of a bazooka, this is because not onlie does this compliment the bottle design, but when you Strawpedo, the straw can be seen as a tool and a bazooka is the most masculine tool a soldiers use. MASS PRODUCTION If this was to be mass produced, the bottle would be wrapped in shrink wrap plastic with the camouflage pattern pre-printed on. This is so the camouflage pattern can go over the shoulders of the bottle. This solution can also be translated for the supermarket environment. This is because as well as selling this drink behind bars, you could also sell this in a supermarket in a crate of say 12 bottles. Also when taken out of the box and put next to one another, the bottles will look like a small army in a formation. Different patterns of camouflage can be used to visualise different flavours Read Less
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