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Self initiated campaign for a collabaration project with Bacardi and Starbucks. Techniques used: Silkscreen print with sunset ink and blanc ink w… Read More
Self initiated campaign for a collabaration project with Bacardi and Starbucks. Techniques used: Silkscreen print with sunset ink and blanc ink with glow in the dark pigment mixture. Read Less
Published:
Bacardi Crumble.
This is a schoolassignment we did on graphic design.

The concept we used in this campaigne is, "to combine".
To combine, 2 different brands, two flavours, and two styles.

In this concept we used the theme "day and night". You visitStarbucks during daytime, at night you order a Bacardi cocktail.
But you can combine this (for example, an Irish Coffee), sowe came up with the ready to serve bacardi bottle, with a starbucks cilinderinside.
A real special edition.

The campaign starts with an announcement. 
 In the background is a slight red glow visible from the Bacardi logo. The green bottleneck is the first clue to the connection with Starbucks

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The label design with all the designelements and colors.
The Bottle wrap,

Its a silkscreened 90gr blanc newspaper. We used blue sunsetink for the day theme, and a blanc glow in the dark pigment mixed ink for thenight theme. Eventually we ended up with a blanc wrap wich changes in differentlights.
The concept for the day and for the night is literally wrapedin this paper.