Bacardi Crumble

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  • Bacardi Crumble.
    This is a schoolassignment we did on graphic design.

    The concept we used in this campaigne is, "to combine".
    To combine, 2 different brands, two flavours, and two styles.

    In this concept we used the theme "day and night". You visitStarbucks during daytime, at night you order a Bacardi cocktail.
    But you can combine this (for example, an Irish Coffee), sowe came up with the ready to serve bacardi bottle, with a starbucks cilinderinside.
    A real special edition.

  • The campaign starts with an announcement. 
     In the background is a slight red glow visible from the Bacardi logo. The green bottleneck is the first clue to the connection with Starbucks

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    The label design with all the designelements and colors.
  • The Bottle wrap,

    Its a silkscreened 90gr blanc newspaper. We used blue sunsetink for the day theme, and a blanc glow in the dark pigment mixed ink for thenight theme. Eventually we ended up with a blanc wrap wich changes in differentlights.
    The concept for the day and for the night is literally wrapedin this paper.

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