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While working at Drink Works, we were briefed by Bacardi Global to engage leading barmen about their rum legacy of being the world’s favourite co… Read More
While working at Drink Works, we were briefed by Bacardi Global to engage leading barmen about their rum legacy of being the world’s favourite cocktail spirit. This project involved book design, logo design, art direction of over 100 cocktails (yes a dream job) and the creation of a new photographic style to build taste appeal. The concept was based around the 1920s "Golden Age" of cocktails and the art deco aesthetic of the time. The final result was a premium cocktail book and film to create a comprehensive guide to Bacardi’s original rum cocktails. Read Less
Published:
Book Launch Material
Book Launch Material