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Identity expansion
Buy Buy City is a discount website in Greece. In January 2012, we assigned the design of their logo as well as all the brand elements and identity required. We started slowly by design their corporate logo with great success and expanding on the new iconography style, we began creating this solid, yet flexible, set of icons that helps strengthen Buy Buy City's identity. At the same time our design team was handling the website as well as the rest of their identity. We ended up with small brochures and lots of "pop" materials.
You can view the website here